In the heart of the American grasslands, under the shadow of the
eastern slope of the Rockies, there has emerged a quiet and
unlikely breed of stewards. Saddled and stoic, sweat stained and
sun hardened, the men and women of Ranchlands are seeking to
reimagine what it means to be cattlemen.
"Ranching is uniquely American. It wasn't imported across the sea
like Easter or Christmas. It's the cornerstone of our culture. "
Explains Duke Phillips III, his words measured and patient. We are
cattlemen, we are cowboys, we are ranchers - but if we're going to
survive, we must become conservationists as well."